Direct-to-Fan Marketing and Digital Strategy
Direct-to-fan marketing means reaching your audience wherever they happen to be — your site, social networks, email list — with incentives for becoming a fan, and opportunities to buy your music, merch, tickets and more. We’re always evaluating the latest tools, so we can choose those that best fit your needs. Popular services we’ve worked with include Topspin (we’re a certified Topspin marketing partner), Nimbit and Bandcamp.
We specialize in custom-designed WordPress sites that reflect your unique artistic aesthetic. Whether we work with album art for your upcoming release, or create an overall vibe that perfectly suits your image, our job is to make you look as good as you sound. Got a Soundcloud player, an Instagram tour diary, a Tumblr blog? Use all your favorite tools, apps and widgets — we’ll integrate everything into your new site. We’ll make sure it’s a snap to maintain, and even provide you with a handy user guide.
If you’re too busy actually doing your thing to update your website, we understand completely — we can maintain it for you, too. We’ll make sure your news, tour dates and press hits are up-to-date, so your fans are always in the loop.
We’ll help you establish and maintain your presence on Twitter, Facebook and everywhere else your fans might be. Spiffy background and profile graphics, cool custom tabs (Bandpage, anyone?), even specially designed campaigns to increase likes, retweets, friends and followers… we’ve got you covered. We’ll keep you current, and keep your fans engaged.
It’s a fact that for most artists, the fans on your email list tend to spend more than fans who follow you elsewhere. We create attractive and engaging email marketing campaigns to keep those high-value fans coming back for more. We love and have worked with Mailchimp, Fanbridge, MailerMailer and many others.
What it says on the tin: we can handle all your graphic design needs, from a funky, eye-catching gig poster to an elaborate digipak, in a wide variety of styles and genres. Making you look good on paper (or cardboard, vinyl, plastic, etc.) is just as important to us as making you look good online.
We love working with events and festivals of all sizes, from a live show in an intimate venue, to a film screening for a few hundred, to a regional celebration for hundreds of thousands. We can help with marketing and collateral materials, web presence, event registration and ticketing systems, online and mobile schedules and maps, custom database development and more.
Site Hosting and Operations
If heavy site traffic is bringing you down — metaphorically and literally — we can help with 24/7 performance monitoring, load balancing, deployment of content distribution networks, and other fancy site administration tricks to keep you up and running, no matter what. (We love Amazon Web Services!)
Need a Facebook ad campaign that targets fans along your tour route? A banner ad campaign to run on popular music blogs in your genre? A mobile app? How about a custom database application powered by a Google spreadsheet? You got it. And if you need anything else you don’t see on this page, let us know and we’ll do our best to accommodate you.